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retail audit

data on sales in the traditional retail channel

covered geography

  • Almaty
  • Nur-Sultan
  • Taldykorgan
  • Shymkent
  • Turkestan
  • Taraz
  • Atyrau
  • Aktau
  • Aktobe
  • Uralsk
  • Kostanay
  • Pavlodar
  • Semipalatinsk
  • Karaganda
  • Kokshetau
  • Petropavlovsk
  • Kyzylorda
  • Ust-Kamenogorsk

reported facts

sales volume
sales in pieces
sales volume in money
change in sales for the period
average prices
market share
out-of-stock

audit categories

alcoholic beverages

  • beer
  • brandy & cognac
  • gin
  • liqueur
  • rum
  • sparkling wine
  • table wine
  • tequila
  • vermouth
  • vodka
  • whisky

baby food

  • baby cereals
  • baby drinks (ready to drink)
  • baby food dry
  • baby food wet
  • baby food puree
  • baby juices
  • infant milk

baby care

  • baby care cream
  • baby diapers
  • baby foams
  • baby moist wipes
  • shampoo
  • shower gels

cheese

  • curds
  • glazed curds

confectionery

  • biscuits
  • chocolate bulk
  • candies hard
  • chewing candies
  • chewing gums
  • chewing gum & hard candies
  • chocolate assortments
  • chocolate countlines
  • chocolate eggs
  • chocolate spread
  • chocolate tablets
  • cookies
  • creckers packed
  • dragee

containered products

  • dinners containered
  • processed vegetables

dairy products

  • butter
  • cheese
  • cheese curds
  • cultured milk
  • curds
  • dairy desserts
  • desserts&pudding/fromage frais
  • drink yogurt refrigerated
  • drinkable yogurt
  • fresh milk mlf
  • glazed curds
  • kefir
  • liquid milk uht
  • sour cream
  • yogurt spoonable
  • yogurt drinkable

dishwashing

  • automatic dishwash detergents

face care

  • all face care

fish products

  • vegetables - frozen

food other

  • bouillons
  • breakfast cereals
  • eggs
  • pasta dry

frozen products

  • meat frozen

hair care

  • hair colorants

household

  • air care
  • dishwasher detergent
  • fabric softners
  • household cleaners
  • laundry detergents
  • pest control
  • toilet blocks

ice cream

  • ice cream

non alcoholic beverages

  • coffee
  • energy drinks
  • fruit juices and nectars
  • ice tea
  • juices
  • mineral water
  • soft drinks carbonated
  • tea

oral care

  • mouthwash
  • toothbrushes
  • toopastes

personal care

  • after shampoo
  • aftershaves
  • deodorants
  • face care
  • sanitary protection
  • shampoos
  • shower gels
  • tissues
  • toilet paper
  • toilet soaps

pet food

  • cat and dog food

snacks

  • chips/tortillas
  • crackers

tobacco

  • fmc
  • thp
  • nkad

demo report